BEHAVIORAL CUSTOMER DATA
Your customers and prospects are doing everything online, and they’re leaving a big digital footprint. We'll capture and organize all these activities in one place to send relevant messages that resonate.
Create signup forms to build your audience and introduce yourself to new customers. From your website to your store.
RICH BEHAVIORAL DATA
Customers are interacting with your brand at hundreds of touch points - we'll be able to capture that behavioral data to build better customer segments. It’s the most effective way to create one-to-one relationships with your customer so you can exceed your business goals, and drive more revenue.
CONTACTS AND SEGMENTATION
Emails are most powerful when they’re personalized. We'll send hyper-targeted messages delivering the right information, to the right audience, at the right time.
With a complete customer profile you can create highly targeted segments based on behavior, frequency of engagement and other inferred interests. Say you’re a jewelry retailer, you’ll see your VIP spenders who’ve searched bracelets in the last 30 days but haven’t bought. Send them a discount for your best-selling bracelet to make their decision easier.
PERSONALIZED CUSTOMER JOURNEYS
The more you know your customer, the easier it is to reach them with relevant messaging. This kind of behavioral data lets you create customer journeys that speak to customers at every stage of the consumer lifecycle—from consideration to purchase to VIP status.
Opens and click rates are useful, but don’t tell the full story. Conversion reporting lets you see what your subscriber does after they click on your email. Do they engage and how long? Do they make a purchase, click a link, visit your blog? The more you know the more effective you can make your marketing.